When you think of independent insurance, an image of a guy in a suit with a briefcase and a tie probably comes to mind. While this image is perhaps not too far off, things have changed a lot in the insurance industry in the last few decades. Insurance companies have become even more digital-driven than their peers in a digital transformation era. This means that they are now operating more digitally-focused enterprises alongside their core operations.
This new breed of the insurance company needs to keep pace with the times to stay competitive. The best way to do this is to adopt a digital transformation mindset and adopt the latest technology. To that end, here are a few ways you can get your own independent insurance business.
Get your website
There is a general perception that you need to have your website to be successful in the insurance industry. While this is true in some cases, it is not always the case. If you are looking for a starting point, you can start by getting an independent insurance business website from one of our partners. Start with a free quote on our site, and we will help you get you up and running in no time!
Use social media
Social media is now part of almost everyone’s everyday life. It has become so popular that many companies struggle to keep up with the constant stream of updates from their competitors. In this scenario, independent insurance business has an opportunity to stand out from its peers by using social media strategically to engage with existing customers and attract new ones. You can start by following us on Twitter or Facebook and see how we use social media in our day-to-day operations.
Take advantage of technology..
Technology is fast becoming an integral part of the insurance industry. Most leading companies have already embraced technology in several different areas. One area where this is particularly evident is how companies manage their claims processes. To take advantage of this, an independent insurance business should look to invest in technology that will help it to streamline its operations and improve efficiency.
However, there are many other ways to use technology to make your business more efficient and effective. For example, you can even use it as a form of marketing by creating a blog or website for your customers to read about your services and experiences and give them access to services like live chat and telephone support.